I use Service Design to help organizations be great to customers, do good and achieve better results.

I’m the founder and CEO of Livework, the first global Service Design agency, in São Paulo. I created the first Design Thinking course in Latin America at ESPM and wrote the first Brazilian book on the subject, the best-seller Design Thinking Brasil. I’m also one of the founders of the national chapter of Service Design Network in my country and have been the jury of their global award since 2017. I write, teach and speak around the world about how to innovate and provide better services using design. Since you are here, I hope you find my content useful to your endeavor. Have a great time!